The 4YFN technology event designed for startups

What is 4YFN?

 

The acronym for 4YFN corresponds to 4 Years From Now and refers to how startups will be in four years. This platform is organized by Mobile World Capital Barcelona and GSMA, the association that brings together the world's leading telephone operators.

 

The objective of 4YFN is to allow entrepreneurs, investors, institutions or even larger companies to connect and exchange their ideas, projects or contacts. In addition to becoming an ideal opportunity to network.

 

Following in the footsteps of the Mobile World Congress, 4YFN has managed to gain importance and increase the impact in recent years. Although the fair is held in a single pavilion and is more informal and smaller than the MWC which has 8 pavilions. The 4YFN stands line up one after the other and are small wooden booths and the difference between them depends on the posters and / or videos they use to capture the attention of visitors and / or other stands.

 

The fair is designed to grant capital to the young companies and startups sector and is held in Barcelona to boost the city's entrepreneurship. During the three days that lasts you can find keynote presentations, talks, presentations and personalized networking activities. In addition, there is also a specific area with yellow chairs to meet with other entrepreneurs.

 

When is 4YFN celebrated?

In 2019 the fair took place from February 25 to 27 and more than 700 exhibitors and more than 23,000 visitors attended in addition to approximately 300 speakers. The edition focused on topics such as Blockchain, artificial and robotic intelligence and Teach4Good.

 

Already consolidated and successful companies such as Banc Sabadell, Telefónica, Caixabank or Visa attended. For these types of companies, the 4YFN is a counter of technological trends.

 

For the year 2020 the fair is planned to be held from February 24 to 26 within the dates on which the Mobile Word Congress is held (from February 24 to 27). It is expected to have higher data, with more than 19,000 visitors and 600 investors, thus being more successful than in 2019. 

How to prepare your stand to stand out in the 4YFN?

 

The stands at 4YFN are all similar: small wooden booths. Differentiating yourself from the competition or your partners can be a crucial reason for investors or important companies to set themselves. So how can we differentiate our stand?

 

There are several options, here are some of them:

 

-       Exhibitors: Placing exhibitors is one of the easiest and most effective options. This action will allow you to give visibility in a personalized, fast and efficient way to all attendees. From canvas roll ups to textile pop ups there are multiple options to get the attention of those who pass by.  

-       Posters / Posters: Luckily it is a technique that survives in the digital age. If they are used well and the desired result is achieved, they generate an authentic and rapid impact to all those who see it. The larger it will be, the more it will look, but for this it must be a perfect summary of what you want to convey.

-       Videos: If you have the opportunity to install a television or a projector, use it. It is always effective to have a quick explanation or a shocking video playing while people walk through the fair.

-       Triptychs / informative brochures / flyers / cards: Everything that can help you to publicize the services of your company and be able to offer in case those interested do not have time or want to know more. To promote and inform your business it is ideal to have cards or flyers that manage to summarize the services offered. In addition, having cards with contact details on hand will serve as a mode of presentation and also to remember the business when they need it.

 

 

If you are thinking of attending 4YFN, at Pressing we provide you with everything you need to make your business stand unique and eye-catching.